Given that the study of the department store or that historical research per se is not part of mainstream academic marketing, it hoped that the paper will make academic marketers ponder why so many non-marketers are studying the department store, a topic so much part of the marketing discipline.
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Le grand magasin fut l'une des institutions les plus innovatrices et les plus importantes pour le monde des affaires en Occident surtout du milieu du 19e siècle jusqu'à 1930.
Le grand magasin a donné naissance à la culture de la consommation et même au centre commercial moderne selon le principe «tout sous le même toit».
Non seulement le marketing contemporain n'a pas encore découvert ce domaine de recherche, mais l'importance même des recherches historiques en marketing préoccupe que très peu de chercheurs.
The Wonderful World of the Department Store in Historical Perspective: A Comprehensive International Bibliography, Partially Annotated By Robert D.
Tamilia Ph DProfessor of Marketing École des sciences de la gestion University of Quebec at Montreal [email protected]Revised and updated periodically (last update: May 10, 2008) Note: The following short introduction to the department store was written at the time the bibliographic project was first initiated by the author in 2002, before the author found out about the wealth of information on the department store over the past 150 years.
It is incomplete and a much better introduction to the wonderful world of department store can be found in Tamilia (2003).The date on the title page of the bibliography corresponds to the most current version of the bibliography and not to the following introduction. The first is to provide a rather short summary of what the department store is all about and its historical role in marketing, in society and the world in general.The next objective is to provide social and other historical researchers with the most comprehensive and complete reference list on the department store ever compiled. The department store was one of society's most innovative and influential institutions and it helped change the business world, notably from the mid 1800s to the 1930s.It gave birth to the culture of consumption and even the modern shopping center with everything under one roof.It is hoped that the short introduction to the wonderful world of the department store will stimulate more research, especially among marketing scholars.The resource materials listed in the paper illustrate the tremendous contributions made by historians and other social researchers in the past 35 years toward our understanding of this great icon of a consumer culture.