Boring usernames like "John21234" should be avoided.
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Effective email marketers will tell you that, to maximize CTR, it's best to make this text snippet unique and compelling. The first few lines of your email should be unique and not something they've seen before.
And they should be an "open loop" of sorts that inspires curiosity and makes them want to click to read more.
Here's an example of what NOT to do:(There's no intrigue here, no mystery. he's asking you to put effort in immediately, without knowing anything about him other than what he looks like in a miniature avatar image ...
Back when I was a precocious, introverted youth who completely lacked charm, I tried online dating. Over the course of a couple years I, along with a team of friends, split tested multiple profiles, in multiple cities, on various sites, and gauged the opposite sex's responses to different messages, as well as what sequences of messages led to the best response.
I totally struck out, which wasn't particularly surprising at the time. By this point in my life I had come out of my shell, all that, so I decided to try online dating again. By the end of my time doing this I had discovered many key tips and best practices for online dating, as well as many "copy-and-paste" message templates that routinely had a response rate hovering around 75%.
so why didn't what I knew how to do work online? I began doing this the only way I knew how: through disciplined experimentation and testing.What follows are some of the things I learned during that time about sending effective online dating messages:1. On most dating sites, your profile photo will show up shrunken next to the message. Just like you would on Twitter or Quora, pick an avatar image that's iconic and sparks curiosity.A good image should make them want to click on the message because they're curious.For example:(The nuances of good profile photos are beyond this message ...I'm sure I'll find somewhere else to answer that specific question on Quora).2. Notice that your username shows up in the preview as well ...so come up with something witty that says something about yourself.