That's how much online dating companies are expected to make in 2013 by helping lonely hearts find love on the Internet.
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"Our goal is to create more high-potential first dates," said the company's founder, Justin Mc Leod, at Since potential dates share mutual friends, there's less of a risk involved in going out, Mc Leod argued.
That means less time online and more time holding hands on cute, wobble-filled ice skating adventures or going on my personal dream date.
"You can stare at someone's dating profile forever but know within the first five minutes of meeting them whether it's going to be a fit," Mc Leod said.
For those wary of online creepers, the Hinge model seems appealing—it's like meeting a mutual friend at a dinner party, but on your phone.
Investors certainly see a business potential: The company raised $4 million this fall.
But their model is actually surprisingly hard to execute well."No one wants to say, oh, check it out, I just joined this dating site.""Getting enough people in the room all at once that it has a critical mass—it's hard," Mc Leod said.
"And when you limit it to friends of friends, it's even harder, especially in an industry where no one wants to talk about it—no one wants to say, 'Oh, check it out, I just joined this dating site.'"But the company has managed to build a following.
When the app first launched, people who got a match would receive an intro email from the intern, Sophie, who even made suggestions about where they might want to go on a date. So the question is, how can Hinge make money off of its massive online cocktail party?
Sophie's taste may be impeccable, but that won't work any more: 100,000 people now use the app in D. Traditionally, dating services have relied on two different business models: subscriptions and ads.
But Mc Leod hinted that Hinge is looking at other ways to make bank off of online love.
"There are some things we're trying to prove over the next 12 months.