Don't get us wrong; we're not saying that Pinterest is the next Google.
But Pinterest is taking steps that make it more Google-like with its intent-based search and auctioned-based ad pricing, all while maintaining vestiges of a social network.
This was the second call this week from an organization looking for a workaround to deal with the shortcomings of a networking component.
Taking inquiries and trying to help clients solve challenges is a common element of my job.
This can be tough when it isn’t an engineering issue but a religious one — like this one.
Think back just a few years — social, mobile, cloud, and big data ruled the emerging technology landscape.
Business and technology management executives wondered what big data meant, when the cloud would disrupt their companies, and how to engage effectively on social channels.
In 2016, Hadoop turned 10, the cloud has been around even longer, and social has become a way of business and life. We’ll let you in on a little secret: Pinterest isn’t what you think it is.When Pinterest emerged, it was immediately labeled as a social network alongside Facebook, Twitter, Linkedin, Instagram, and even the ill-fated Google+. Because we as humans like to categorize things and also because Pinterest shares a few key features with social networks, such as user authentication and the ability to create, post, like, and share content.This led marketers to believe that they needed yet another always-on brand presence on Pinterest and dedicated social budget to engage with customers on an ongoing basis.The reality is that Pinterest is not a place for customers to engage with brands like they do on other social networks.Rather, Pinterest is better suited for discovery and for helping consumers find information, ideas, products, and services.Marketers know to go to Google to increase their brands' visibility and awareness but don't think about Pinterest in the same way — and that's a mistake.