Here is a list of monthly traffic estimates for unique visitors from 3 different sources.
The more traffic a site receives the lower the number.
This is an estimate of the number of unique visitors the dating site has received over the last year.
This is an estimate of the number of unique visitors from the United States in which the dating site received over the last 6 months.
Highlights of ALL study chapters: Discussion of industry status as of 2009, 2010, 2011 performance, major developments and trends since 2009, discussion of effect of the recession, opinions of market consultants, customer dissatisfactions, factors affecting demand, how services operate/avg.
receipts, customer demographics, industry $ size/growth: 1991-2015 F, main market segments $ value (2005-2015F), separate outlooks for: dating websites, off-line chains, matchmakers, dating coaches, personal ads, radio datelines, phone chat lines, how services operate, regulatory actions/image problems, industry structure/latest Census ratios (national).
Recommended ethics/precautions consumers should take before signing contracts, screening procedures, entry of large corporations to the business, why demand is growing for dating services, singles demographics. Operating ratios of franchised dating services (avg.Discussion of industry characteristics, evolution of “marriage market intermediaries”, definition of types of providers (singles/personal ads, video dating services, singles events, interactive voicemail systems, traditional matchmakers, computer dating - how each service operates, estimated number in U. gross revenues for small, mid- sized, large metro areas, amount spent on advertising, profit margins, $ allocated for office staff, rent, overhead, etc.)Market status and summary: historical growth of the industry’s largest franchises & chains, peak sales year, $ size of market (effects of online dating services, growth of radio dateline systems, mismanagement, rise of the personal ads, price resistance by customers, negative publicity).Major market segments: 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012, 20125F, estimated revenues of: independent matchmakers, brick & mortar chains, personal ads mkt., dating websites, phone chat lines Status report: recent traffic patterns for top dating sites, effect of recession, effect of free sites (Plentyof Fish, Singlesnet), results of recent user polls, discussion of where future growth will come from (sponsoring events, Europe, mobile apps, niche sites), member retention, cost of entry to the market rising.Evolution and past strong growth of online dating, advantages & disadvantages to the user, reasons for growth, estimates of number of Americans using online dating (Com Score, Nielson), who the leading competitors are, types of dating sites Competitor Profiles (headquarters, website, how the service works, cost, no. registered users, profile of its customers, related services, recent mergers/acquisitions, recent company developments, estd.or actual company revenues to 2008, projections, mgmt. In-depth profiles for following companies Summary & definition of “off-line” or “traditional” bricks & mortar dating services with physical offices, the franchises and major chains.History of these competitors, operating model used, competition vs.