First, Beth reviewed the literature and research we had on file.With this in mind, I reviewed our interviews with men and women who were planning to marry and videos of two focus groups we had run with single men.We then broadened the study by surveying and then running focus groups of single men who at that time had no intention of getting married.
In fact, we threw out the entire study and started again.
RELATED: 4 signs a man is ready for marriage — and 4 signs he's not The second time we tried teams composed of men and women, but that produced mainly politically correct answers, which we also questioned.
Finally, we had men in their sixties ask the questions, and that solved the problem.
He’s not a dating expert, nor an advice columnist, psychologist or relationship therapist.
His expertise lies in the field of market research and he applies his scientific skills to educate women with all they need to know about men.newlywed couple and their friends at the wedding party showered with confetti in green sunny park; bridal; bride; bridesmaid; celebration; colorful; confetti; cool; couple; dancing; dress; energetic; energy; enjoying; event; falling; friends; friendship; fun; glamorous; gorgeous; green; groom; groomsmen; group; guests; happiness; happy; joyful; kissing; large; laughing; love; marriage; married; men; outdoors; park; party; partying; people; suit; sunlight; sunny; together; wedding; white; women; young When Beth, one of my better researchers, said that men who were averse to commitment were drawn to her like bees to honey, I gave her a copy of the summary report of my research on “why men marry.” The report showed that the primary reason a man asks one woman to marry and not another is that each woman treats him differently.
After looking it over for about fifteen minutes, Beth returned the report to my desk and told me I was a male chauvinist. I was fond of Beth and trying to help her, so after I recovered, I asked her what made her think that.
RELATED: Couples married more than 50 years give secrets on how to make love last She said, “You reinforce the myth that the reason men don’t commit is that the women in their lives do something wrong. In most cases, it’s the man in a relationship who decides he isn’t ready or doesn’t want to get married, and he makes this decision without any help from the woman.
After telling Beth that more than three hundred women had worked with me on the marriage research and not one had made the comment she just offered, I apologized. My interviews with single men had shown there were men who would not commit.
Beth was also right when she said that if I could help women identify which men were more likely to commit, I would be performing a real service.