CBS has rejected an ad from gay dating site Mancrunch.com, telling the site that the ad "is not within the Network's Broadcast Standards for Super Bowl Sunday," James Hibberd reports at The Live Feed.CBS released the following statement: "After reviewing the ad - which is entirely commercial in nature - our Standards and Practices department decided not to accept this particular spot.As always, we are open to working with the client on alternative submissions."The dating site for gay men had hoped it could fork over million or more to CBS in return for 30 seconds of air time.
You see ads for erectile dysfunction morning, noon and night. It's not like it plays like Adam Lambert [kissing another man on the AMAs]."The Super Bowl, while perennially the most-watched television event of the year, has traditionally avoided the role of political platform, until this year.
Former Heisman Trophy winner during the big game, too.
Super Bowl network CBS rejected an ad Friday from Man Crunch.com, a gay dating Web site.
"After reviewing the ad, which is entirely commercial in nature, our standards and practices department decided not to accept this particular spot," said CBS spokeswoman Shannon Jacobs.
"We are always open to working with a client on alternative submissions." CBS has agreed to run an anti-choice ad from Focus on the Family, the group founded by James Dobson.
Dobson is the man who believes parents should discipline their children with "two or three stinging strokes on the legs or buttocks with a switch," that homosexuals will destroy the Earth, and 9/11 was God's way of punishing Americans for abortion. Man offered to pay the .5 million -- cash -- to air the ad, but CBS is claiming it rejected the ad because it "has had difficulty verifying [Man Crunch's] credit status." Yeah. But hey, those are exactly the kind of values that fit nicely within CBS's standards and practices, apparently. After reviewing Man Crunch.com's commercial for the Super Bowl, CBS rejected the ad, saying "our standards and practices department decided not to accept this particular spot." Although the Super Bowl network cited financial reasons for the rejection, the gay dating Web site believes there is more to it than their credit status, since they offered to pay cash.Spokeswoman for Man Crunch Elissa Buchter said it's "straight-up discrimination." The commercial depicts two men watching the Super Bowl, and after brushing hands in a potato chip bowl, partake in a passionate make-out session.CBS has rejected a gay dating site's Super Bowl ad, saying the 30-second clip, which features two male fans making out while watching the game, didn't meet the network's standards.In a letter to Man that the site provided to TVGuide.com, the network said that the clip was "not within the Network's Broadcast Standards for Super Bowl Sunday." CBS also said its sales department had difficulty verifying the company's financial information, but a Man Crunch spokeswoman said the company could afford to pay for the ad.