By staying within the chosen target audience and focusing the marketing strategy on this group, there is a higher chance of generating dates… It’s always good practice to listen to the other person during a date.
Showing that you are willing to listen and pay attention to what you hear makes your date comfortable, and makes them trust you.
In the dating world, this might be equivalent to expressing interest in another person through a casual, witty or ‘cutesy’ personal message.
If the interest is reciprocated, only then is it wise to pursue them – this would be a much better use of your efforts.
There is a fine line between expressing continued interest in someone you want to date and becoming an outright creepy stalker.
And you may very well wonder how these seemingly unrelated activities – one that of finding potential candidates to be your soul mate and the other that of increasing potential buyers for a business – would have anything in common.
Here’s a hint: Don’t they both involve a series of steps – from having a preference to eventually focusing your attention? What about expressing your continued interest and gaining trust later on? Online dating sites these days make it easy to find dates that fit into your preferred personality type.
Users answer questions on mutual interests and habits like favourite films, importance given to physical fitness and religious beliefs.
Then they are grouped based on ‘match percentages’ in the answers, and you can easily narrow down your search to groups with your preferred ‘persona’ – like “artistic women between ages 20 and 30” or “men above 30 who lead an active and healthy life” – to increase the likelihood of finding your dates.
A math genius at UCLA recently used this very concept to his advantage at OKCupid – he wrote programs that automatically sifted through hundreds of such questions and grouped females into specific clusters like “diverse” and “mindful”.
And guess what – he has found his soul mate through the site and will be getting married soon! In B2B lead generation campaigns, the first step to consider is the target audience and choosing the correct target persona.
Marketing to everyone and everything would be futile, much like trying to approach every single person on a dating site with a personal message.
As we explained before, getting the persona right by understanding buyers is of paramount importance. Just as you strive to make a good first impression in the first date by grooming or dressing up, here are some elements that will leave a good first impression about your business: If you can provide a good user experience with visually pleasing designs and a minimum of cognitive load, the user is likely to spend more time on the site, and become a lead.